Andalusia is, for multiple reasons, aeronautical landscape, society and industrial culture.
Andalusia urgently needed an aerospace brand with which to identify and be recognized. A collective identity at an international level that revealed in a unique way its industrial value and cultural "background".
"The only weapon to compete in the world that we live in, is innovation. And not only in processes and products, there are already more products than customers. Above all, in betting on the brand. A necessary change in the business vision, a new way of doing things. "
Juan Martínez Barea. (Then) General Secretary of Innovation of Junta de Andalucía.