Renewal of corporate identity for LTK
LTK is a Spanish company of reference in industrial logistics. Through the development of processes based on the “lean” philosophy, it offers advanced services for the integral management of the supply chain, mainly in the aerospace and automotive sector.
In DOXmedia we have recently developed the renewal of its corporate identity, with the aim of aligning it with the new times of the company and promoting a new brand concept focused on the three service areas it offers: consulting, engineering + system and operations.
For this, after a study of visibility and significance, we decided to maintain the weight of the typography to continue printing the character of solidity of the brand and not harm its visibility.
On the other hand, with the idea of revealing the integral nature of its services in the market, we agreed to renew the pictographic element of the isotype, through the intersection of three graphic elements. In this, the chromatic range takes special relevance. The bluish gray represents the operations, the orange evokes the concepts of ingenuity and technology and the blue gives balance to the whole, the consulting.
We are currently working with LTK in its application to corporate communication systems and in the development of the new website, which will house part of the photographic archive and a video made by DOXmedia.