Why bet on marketing and communication in industrial environments?
In the industrial sector, opting for communication and marketing has traditionally been the great unfinished business in terms of corporate strategy. Focused on technological development and their own productive activity, industrial companies considered them as accessory issues, not a priority or even unnecessary.
The market globalization, the digital transformation and the irruption of the industry 4.0 have led these companies to a much more competitive environment, in which differentiation and adaptation to change are key. Today, knowing how to communicate the value proposal of a company is momentous, on its way to expand business areas and to strengthen business relationships.
The brand has occupied a prominent place within intangible assets of the company, SEO presence has become a requirement in the digital environment, and aspects such as transparency, communication with the environment or corporate identity and culture are already usual in the B2B environment.
Managing these elements efficiently, keeping them alive and making them evolve along with the company’s own development is a challenge that must be entrusted to specialized professionals. Partners, either internal or external, who, in addition to understanding the industry, know how to communicate not only what the company does, but who it is, who it wants to be, and why.
Industrial marketing and communication require strategies focused on strengthening each industrial project, making the people who make it possible visible. We talk about pursuing success in business relationships, yes, but also to build and make grow brand prestige, to develop effective communication with clients, employees, investors and institutions. To promote business development by communicating the reliability of contents and fidelity to brand values.
A B2B communication that transcends the merely mercantile to contribute, in addition, to the company’s relationships with is the environment. An ecosystem in which aspects such as the contribution to society in terms of job creation or boost to the economy are provided with the relevance they deserve; and that makes visible the actions of Corporate Social Responsibility or its efforts in transparency.