Saul Bass (New York 1920 - Los Angeles 1996). Closely related to the film industry, this graphic designer’s greatest achievement was making credits and movie posters become part of the same work. On the one hand, his unique and minimalist style managed to fuel people’s desire, turning them into audiences for ‘his’ movies through the posters. On the other hand, he changed the role of credits: they went from being a mere string of names to revealing the tone and essence of the film to the spectator.
His mental perception and precision, as well as his analytical certainty and capacity to sort sensations, led to designs characterized by clean and accurate aesthetics which remind of Russian Constructivism. A true master of design and creativity.